What happens when you taste two wines? Of the same variety, same vintage, same Grand Cru, very similar price point. Both great wines, but two different human creations seeking to interpret the character of the growing environment of the grapes. Will they taste the same? No…So why focus only on the terroir to explain a specific wine and forget the human side.
Read MoreWhat if I told you that I don’t like selling wine, that I never did.
I have always secretly disliked the transactional side of the industry. As in you need to buy, I need to sell. Moving wines from “A” to “B”, like another grocery product, a simple exchange of cash. I never related to that part. Other aspects have attracted me more from day one. The stories, the people, nature, the life cycle of the vines. The parallels with our human lives. All aspects I consider more emotional, more visceral, more profound.
Read MoreMy first encounter with wine was with its aroma, yet not the pleasant ones. I recall the vinegary, cooked, raisiny smell of grape skins baking under the sun. Volatile acidity paradise. It was the smell of my grandfather’s winery in El Algarrobal, Mendoza, Argentina. My house and my playground for the first 6 years of my life.
Read MoreFor the past 3 years, the road has not been easy. It never is for anyone who starts something new, alone, without experience, in a new country, without anyone around.
I’ve made stupid decisions, rush ones, just a couple of good ones. I lost big money with my first accountant. The bastard. It looks like he wanted to teach me a lesson. Thank you very much…
Read MoreWe believe that together people make magic happen. We curate the wines, we create a theme and we set the scene. Be prepared to learn, to taste, to enjoy, to experience and play. We see the world of wines and vines from many angles. There is more to wine than just wine
Read MoreThe one-man solo start-uppers like me, cannot afford the big bucks for expensive (and of course amazing) video creations of professionals. Understandably, they need to make a living and their art needs to be rewarded but we, the one-man orchestras cannot afford YET to commission them.
Read MoreI need to ask myself this question very often to navigate the entrepreneurial rollercoaster. Especially in times of stretching resources to the limit, but here it is the answer I keep on telling myself to move forwards…
Read MoreSr. Mr. Google SEO, here is my Blog. I know I need to write to you because if not, your algorithms will not find me. So here I am, you see. Writing to you.
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